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<p class="has-black-color has-text-color has-large-font-size">If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to your customers, even if your business isn’t directly related to the industries that usually benefit from this holiday.</p>
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<p class="has-black-color has-text-color has-large-font-size">We’ve come up with a list of 32+ Valentine’s Day marketing ideas to add to your February marketing that you can execute easily. This includes:</p>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Industry-specific ideas</li><li>Versatile ideas</li><li>Last-minute ideas</li></ul>
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<p class="has-black-color has-text-color has-large-font-size">Let’s jump in.</p>
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<h2 class="has-black-color has-text-color has-extra-large-font-size">Industry-specific Valentine’s Day marketing ideas</h2>
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<p class="has-black-color has-text-color has-large-font-size">There are countless Valentine’s Day promotions that you run this month to engage and connect with your audience in fun and creative ways. Here are some industry-specific ideas:</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Fitness centers</strong></h3>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Host a special Valentine’s Day class for couples.</li><li>Run a workout to show your body some love.</li><li>Run a workout series to burn off all those sweets. </li><li>Create a Valentine’s Day playlist for your classes.</li><li>Promote a hot [calorie]-burning love workout or referral program</li></ul>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Massage therapists and spas</strong></h3>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Take a percentage off couples massages or run a couples massage class.</li><li>Run a buy one for someone else, get yours half off sales promotion.</li><li>Offer chocolate facials (yes, they’re a thing).</li></ul>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Restaurants</strong></h3>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Run a couples cooking class.</li><li>Throw in a little special something to your delivery or curbside orders.</li><li>Add heart-shaped or red/pink items to your menu.</li></ul>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Photographers</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">Valentine’s Day is one of those holidays that falls in the middle of the significance scale. Your audience might want to do just a&nbsp;<em>little</em>&nbsp;something special on or for this day—but nothing major—which opens up an opportunity for you to run mini deals.</p>
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<p class="has-black-color has-text-color has-large-font-size">For example, photographers can do quick 30-minute sessions at half price. This way, you can attract interested prospects at a low commitment or cost, who may potentially return to you for larger holidays and events.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Service-based businesses</strong></h3>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Be transparent and ask customers for reviews or testimonial videos.</li><li>Position a safe/clean home as the best way to love your family members.</li><li>Offer deals around showing your home/computer/car some love.</li></ul>
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<h2 class="has-black-color has-text-color has-extra-large-font-size">Versatile Valentine’s Day marketing ideas</h2>
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<p class="has-black-color has-text-color has-large-font-size">No matter what kind of business you run, there are different ways to promote your business and stand out to your audience on and around Valentine’s Day.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Valentine’s day gift guides…</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">Consumers are forever in search of the perfect gift for their loved ones and significant others. Take advantage of this by creating a blog post or downloadable gift guide. Include items that you offer as well as those you don’t offer.</p>
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<p class="has-black-color has-text-color has-large-font-size">The goal is for you to build trust by helping your customers find something they’ll want to give to their loved ones; not necessarily to sell or promote your products directly. Remember to share your gift ideas in your on all your social media platforms and even through promotional emails.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Couples-themed posts and promotions</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">Of course, one of the most obvious ways to incorporate Valentine’s Day into your February marketing is through a couples theme. The business below got creative and asked its audience to comment with their favorite “couple” of smartwatches for a chance to win them.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Valentine’s Day visuals</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">Catch your audience’s eye with attractive Valentine’s Day-themed graphics. And think outside the pink hearts, candy, and chocolate box.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Promote or give away a product</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">Does your business have any products or services that support Valentine’s Day themes? Promote or sell them on Facebook or run a giveaway. Think love, pink, hearts, friendship, teddy bears, flowers…you know the deal.</p>
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<p class="has-black-color has-text-color has-large-font-size">Note that you can run a Valentine’s Day contest or giveaway using any of your products. That’s the beauty of holidays!</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Run a craft tutorial</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">If art, decorations, gift-giving, bouquets, or design are relevant to your business or audience, why not post a DIY tutorial on a Valentine’s Day craft? Video can help to engage your audience and reveal your business’s personality. Try a Facebook Live or Instagram Live session.</p>
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<h2 class="has-black-color has-text-color has-extra-large-font-size">Last-minute Valentine’s Day marketing ideas</h2>
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<p class="has-black-color has-text-color has-large-font-size">Were you too busy doing your January marketing to plan for February? Don’t worry, we’ve got some last-minute ideas to help you market your local business and build your brand.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Accommodate last-minute shoppers</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">Did you know that more than 60% of Valentine’s Day spending occurs on or within five days of the 14th? So your last-minute offers may even see more success than deals offered earlier in the month. Accommodate these shoppers by:</p>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Extending your hours on Valentine’s Day (be sure to update your hours in your Google Business Profile).</li><li>Create a post on social media encouraging your followers to just go for it with that gift. You may inspire them to stop in your store or redeem your online offer on their way to their Valentine’s date.</li><li>Remind your audience that they only have x hours left to use this day to tell loved ones how much they care. Stir up some excitement and urgency around the holiday, and you’ll be sure to get some engagement.</li></ul>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Show your customers some love</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">Even if your products or services aren’t related to the holiday, you can still carry out creative and effective marketing on Valentine’s Day. For example:</p>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Instead of encouraging your customers to buy gifts for their significant others, give a gift to them! Send out an email with a deal or coupon to show your customers some love. </li><li>Hand out free swag with purchases at your store.</li><li>Or simply throw an extra perk or two into an order, free of charge.</li></ul>
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<p class="has-black-color has-text-color has-large-font-size">Showing customer appreciation strengthens your relationship with them and builds loyalty, and Valentine’s Day is a great opportunity to do this.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Promote a Valentine’s Day offer on Google</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">While running a Google ad for a Valentine’s offer would be ideal, this is about <em>very</em> last-minute ideas. Thanks to the Google My Business platform, you can publish posts to your free listing that show up when customers find your business. Create an Events post to encourage attendance at an event you’re hosting, or an Offers post to expand the reach of your limited-time Valentine’s Day offer. This is a marketing bonus, as posting to your Google Business Profile is one of the many Google My Business optimizations you can perform to rank higher on Google Maps and increase your chances of getting found in local searches.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Email your customers a Valentine’s Day card</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">If you have an email list, send your subscribers a Happy Valentine’s Day card and include a special offer or promotion along with it. Again, you can market your offer as a special “gift” for your loyal customers instead of promoting products or services for your customers to buy for their loved ones. This email functions as a “Thank You” card and gives you a great excuse to reach out to your customers again in a non-intrusive way.</p>
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<h3 class="has-black-color has-text-color has-large-font-size"><strong>Ask for reviews</strong></h3>
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<p class="has-black-color has-text-color has-large-font-size">Valentine’s Day is a great day to reach out to your fans and ask them to give your business a little love in the form of a review. Not only will this help increase your positive reviews and attract more new customers, but it will also remind those who have had a good experience with your business to reengage. Customers are generally happy to write reviews, you just need to know how to ask for them.</p>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Valentine’s Day marketing ideas [recap]</h3>
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<p class="has-black-color has-text-color has-large-font-size">Whether you create products that can be customized for Valentine’s Day or run a business completely unrelated to the holiday, there are plenty of options for Valentine’s Day marketing. We covered a lot in this post, and you can find even more in this list of February social media post ideas, but here’s a general list that sums it up.</p>
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<ol class="has-black-color has-text-color has-large-font-size"><li>Industry-specific Valentine’s Day promotions</li><li>Create a Valentine’s Day gift guide</li><li>Drop your customers a hint</li><li>Run couples-themed posts and promotions</li><li>Create appealing Valentine’s Day visuals</li><li>Promote or give away a product</li><li>Run a craft tutorial</li><li>Accommodate last-minute shoppers</li><li>Show your customers some love</li><li>Promote a Valentine’s Day offer on Google</li><li>Email your customers a Valentine’s Day card</li><li>Ask for some love in the form of reviews</li></ol>
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<p>To read the full article, <a href="https://www.wordstream.com/blog/ws/2021/01/25/valentines-day-marketing-ideas">click here.</a></p>
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