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<p class="has-black-color has-text-color has-large-font-size">If you live in the USA, the 4th of July is Independence Day.</p>
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<p class="has-black-color has-text-color has-large-font-size">If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, before you do that, be sure to send out your 4th of July email campaign.</p>
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<p class="has-black-color has-text-color has-large-font-size">With 4th of July spending traditionally ranging from roughly six to seven billion dollars on food alone, you’ll want to celebrate with your customers with a special 4th of July promotion.</p>
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<p class="has-black-color has-text-color has-large-font-size">But what if you don’t sell food, fireworks, or red, white, and blue things? That’s okay! You can still celebrate with your customers by offering special promotions or discounts, or even just by sending them a holiday greeting that wishes them a happy 4th and keeps your business top of mind.</p>
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<p class="has-black-color has-text-color has-large-font-size">The voice and content of your 4th of July email campaign depend upon your business, your brand, and your customers. Think about what 4th of July topic would suit your brand best. Do you want to share information on the American-made products you carry and the people who make them? The history of the 4th of July and why it’s important to us? The glorious fireworks and how they became part of our tradition? The fabulous cookouts, picnics, and barbeques? Or do you want to share red, white, and blue recipes?</p>
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<p class="has-black-color has-text-color has-large-font-size">Once you have a plan for your email, the rest is easy. Here are some great ideas to help get those creative juices flowing for your 4th of July email campaigns.</p>
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<h2 class="has-black-color has-text-color has-extra-large-font-size">4th of July email promotions</h2>
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<p class="has-black-color has-text-color has-large-font-size">What’s a 4th of July without holiday promotions? </p>
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<p class="has-black-color has-text-color has-large-font-size">While some of us will be focused on preparing every red, white, and blue recipe we can find, others will be intent on procuring the best backyard fireworks known to humankind. Either way, it’s always a bonus to get a cost break on something else on the “want” list.</p>
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<p class="has-black-color has-text-color has-large-font-size">So, if you’re not a 4th of July-centric business, here are some ideas of promotions that you can do to boost your business this holiday and stay top of mind with your customers.</p>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Offer a special discount</h3>
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<p class="has-black-color has-text-color has-large-font-size">This discount can be for whatever you have to offer:&nbsp;</p>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Services</li><li>Products</li><li>Memberships</li><li>Tickets</li></ul>
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<p class="has-black-color has-text-color has-large-font-size">If you offer it, see if you can discount it for the occasion.</p>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Give them a buy one get one offer they can’t refuse</h3>
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<p class="has-black-color has-text-color has-large-font-size">Whether it’s a percentage off the second item, a free second item, or a fun 4th of July tchotchke with your business logo printed on it, it’s always fun to receive something for free.</p>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Reward referrals</h3>
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<p class="has-black-color has-text-color has-large-font-size">If you have a referral program or have thought about starting one, now is a great time to give it a boost.&nbsp;</p>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Offer your customers an extra, one-time bonus for joining your program this month.&nbsp;</li><li>Get your customers to bring you more clients by giving them extra points for any of their referrals that book this month.&nbsp;</li><li>Encourage them to bring a friend by discounting both memberships/services if they signup or book together (so it works out sort of like a buy-one-get-one X% off).</li></ul>
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<p class="has-black-color has-text-color has-large-font-size"><strong><em>Add an extra bit of fun by challenging your customers to answer a 4th of July history question in order to receive the promotion.</em></strong></p>
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<h2 class="has-black-color has-text-color has-extra-large-font-size">Creating original 4th of July email subject lines</h2>
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<p class="has-black-color has-text-color has-large-font-size">For many of us, crafting great subject lines is the most challenging part of email campaigns, but it doesn’t have to be. Keep these tips in mind, and you’ll have no problem coming up with a suitably patriotic 4th of July email subject line for your campaign:</p>
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<ul class="has-black-color has-text-color has-large-font-size"><li><strong>Keep it short and sweet</strong>. The first two words of your subject line are the most important because people tend to quickly scan subject lines to decide if they’re going to open an email or not.</li><li><strong>Convey a sense of urgency</strong>. Create FOMO (Fear of Missing Out) by letting your readers know that the offer inside is for a limited time only.</li><li><strong>Be playful with your wording.&nbsp;</strong>Making your reader laugh or smile at the subject line is sure to earn your email an opening.</li></ul>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Fourth of July email subject line examples</h3>
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<p class="has-black-color has-text-color has-large-font-size">The 4th of July comes around only once a year. So, take a cue from these email subject line examples and have some fun.</p>
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<ul class="has-black-color has-text-color has-large-font-size"><li>“Just like fireworks, this offer will explode [fireworks emoji]”</li><li>“Your offer is about to become history”</li><li>“BBQs, Fireworks, Discounts, oh my!”</li><li>“Just the 4th of us”</li><li>“Red, white, don’t be blue [recipients name]”</li><li>“Independence? Great!” (preheader: “Sharing discounts with friends — better!”)</li><li>“Unlock your Independence. . . ” (preheader: “Day discount”)</li><li>“Give me liberty or give me. . . ” (preheader: “death by chocolate” — If you sell chocolate <em>anything.</em> Otherwise, you can end the sentence with whatever you’re offering in your email.)</li><li>“Happy 4th of July! Eat until you explode!” (If your offer involves food. While it’s a little long, the second sentence can go into the preheader.)</li><li>“Do you know who said. . .” (If a quote is short enough, use it as a preheader and give the answer in your email. If it’s longer, include famous patriotic quotes in the body of your email.)</li></ul>
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<h2 class="has-black-color has-text-color has-extra-large-font-size">4th of July email designs</h2>
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<p class="has-black-color has-text-color has-large-font-size">Without a good email design, your 4th of July content may not reach the heights you’re looking for.</p>
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<p class="has-black-color has-text-color has-large-font-size">Take a look at these premade designs within Constant Contact to get started. And remember, every email template is fully customizable, but predesigned templates have specially designed backgrounds, bars, and images that you may not be able to find elsewhere. So, pick out a favorite and use it as your foundation to build your 4th of July email.</p>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">4th of July Card</h3>
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<h4 class="has-black-color has-text-color has-large-font-size"><strong>What I love about the 4th of July Card:</strong></h4>
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<ul class="has-black-color has-text-color has-large-font-size"><li>It has a lovely, clean white on white motif</li><li>The strong main graphic has vibrance and nostalgia</li><li>It has a fantastic white-washed-wood background</li></ul>
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<h3 class="has-black-color has-text-color has-extra-large-font-size"><strong>Fourth of July Deal</strong></h3>
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<h4 class="has-black-color has-text-color has-large-font-size"><strong>What I love about the Fourth of July Deal:</strong></h4>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Fun and light fireworks graphics</li><li>Bright vibrant reds that leap off the page</li><li>A great star divider line</li></ul>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Fourth of July Sale</h3>
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<h4 class="has-black-color has-text-color has-large-font-size"><strong>What I love about the Fourth of July Sale template:</strong></h4>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Fantastic star border at the top with the fun dog graphic</li><li>Solid colors with a clean layout</li><li>Clear call to action button that doesn’t feel like it’s in your face</li></ul>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Fourth of July template</h3>
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<p class="has-black-color has-text-color has-large-font-size"><strong>What I love about this Fourth of July email template design:</strong></p>
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<ul class="has-black-color has-text-color has-large-font-size"><li>Original graphic</li><li>Simple design</li><li>Works for any brand</li></ul>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Independence Day Event template</h3>
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<p class="has-black-color has-text-color has-large-font-size"><strong>My favorite parts of the Independence Day Event template:</strong></p>
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<ul class="has-black-color has-text-color has-large-font-size"><li>The main fireworks image, which you can’t get anywhere else</li><li>The camping motif</li><li>Works great for when you’re not offering a promotion but want to stay top of mind</li></ul>
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<h3 class="has-black-color has-text-color has-extra-large-font-size">Independence Day Sale email template</h3>
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<p class="has-black-color has-text-color has-large-font-size">This Independence Day Sale email template is just plain FUN! Enough said.</p>
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<h2 class="has-black-color has-text-color has-extra-large-font-size">Intentions are good, but a clear call to action is better</h2>
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<p class="has-black-color has-text-color has-large-font-size">With every email campaign, it’s crucial that you know exactly what you want your readers to do.</p>
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<p class="has-black-color has-text-color has-large-font-size">Do you want them to: Have a happy 4th? Come into your shop or studio? Book an appointment or get an estimate? Invest in a membership, insurance, or real estate opportunity? Make a purchase online? Donate to your cause? Or attend an event?</p>
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<p class="has-black-color has-text-color has-large-font-size">Whatever your intent, make sure that you include a clear call to action (CTA) so your readers know what you want them to do as well.</p>
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<p class="has-black-color has-text-color has-large-font-size">Good CTAs for expiring offers should include the word “now,” and each CTA should lead back to the appropriate website or landing page where customers can book online, call you, email you, download a file, fill out a form, or print out a coupon.</p>
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<p class="has-black-color has-text-color has-large-font-size">It should only take one click on the CTA button to get your reader to where they can do what you asked them to.</p>
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<h2 class="has-black-color has-text-color has-extra-large-font-size">Your Independence Day email</h2>
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<p class="has-black-color has-text-color has-large-font-size">Now that you have some ideas for promotions, subject lines, and email templates, and you know what you want your 4th of July email to accomplish, it’s time to get started.</p>
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<p class="has-black-color has-text-color has-large-font-size">One last thought. . . While all of the things above are essential for a successful email campaign, the most important part of the equation is to have fun, celebrate your independence as a small business owner, and share your joy and spirit of freedom with your customers.</p>
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<p></p>
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<p>To read the full article, <a href="https://www.constantcontact.com/blog/4th-of-july-email/">click here.</a></p>
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